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Black & White Scotch

In 1879, at the age of 30, James Buchanan started working in London as a sales

agent for Charles Mackinlay & Co., Scottish whisky blenders and merchants,

founded in 1815. Within five years he opened his own business and was one of

the earliest to sell whisky in bottles. Initially his blended whisky was called

―

The

Buchanan Blend.

‖

When the name was subsequently changed to

―

The House of

Commons Blend

‖

, that bottle with a black and white label had a great following

but people would not ask for it by name. Instead they asked for the black bottle

with the white label. So Buchanan renamed it

―

Black & White

‖

, a name which is

still popular today. In 1915 his firmed joined with Dewar

‘

s Scotch Whisky

Brands.

Today the Black & White brand is sold by Diageo, the world

‘

s largest spirits

group. Other Diageo products include Guinness Stout, Smirnoff Vodka, Bailey

‘

s

Irish Cream and Dom Pérignon Champagne.